A single roof can be a $30,000 job. That makes a missed request from a new customer one of the most expensive mistakes a roofing company can make, and with "hundreds of small tasks going on" in every job, as Ben Beckett puts it, there's no shortage of chances to make it.

Ben is the founder and owner of Alpine Roofing, and for about as long as the company has been around, his answer to that problem has been Zapier. Built on Zaps from the start Ben came to roofing from banking, and he's always bee